Available for workOpen to full-time senior product design roles
3case studies
50+users interviewed

Hi, I'm Chethna. And this is my portfolio.

UX & Product Designer.Something could be better? That's where I come in.

Solved · PORTFOLIO
The puzzle
Solved
PORTFOLIO
or drag the cube to spin it

01Selected work

02How I solve it

Most of the time I join a project that's already running, so this is a loop I can enter at any point rather than a straight line.

1

Orient

I'm usually dropped into a project that's already moving. First I work out what exists, who the users are, and why this work is happening now.

2

Research

I audit what exists, ask the client what's hurting, and benchmark against competitors and external standards. AI keeps discovery short, and I check everything it gives me. The design team reviews the flows before I move on.

3

Ideate

I sketch rough ideas, then prototype the best ones with AI so I can compare options instead of polishing one. NDAs mean these stay white-labelled until a direction is approved and the real components come in. Edge cases get mapped as I go.

4

Validate

I check feasibility with dev early, especially for anything new rather than reused. Then the design goes to the design team, PMs and the client. I'll change a design before I promise something we can't build in time.

5

Build

Once everyone's aligned, I build it in the real component library and hand off Figma-ready files, with assets connected and styles standardised.

6

Iterate

A few weeks after release I check in with the client on how it's being used, audit again, and turn the findings into backlog stories. On Northstar that meant 70+ issue groups across 5 sections of one flow, so the team always had work queued.

03About

A designer who likes the edge cases as much as the happy path.

I'm a Product Designer based in Bangalore, working at Deloitte USI. I trained in Product Design at ISDI, in collaboration with Parsons School of Design, and started in a UX internship at Angel Broking.

My work spans client and internal tools, from a Fortune 500 booking app built for a competitive RFP to an internal insights platform for Deloitte's own leadership. Often that means picking up a problem mid-flight as much as starting one from scratch. Most of it is in products where eligibility, permissions or membership change what each person sees, so I research how others solved the same problem, map the states, and design for the exceptions early.

Outside of design, I pick up a new skill or hobby every few weeks. I prefer the beach to the mountains, and spend the rest of my time reading, playing board games, or in the water.

70+audit issue groups across 5 sections of one flow
14brands in one IA
7platforms benchmarked
FigmaFigma MakeClaudeMiroIllustratorPhotoshopInDesign
Major clients

Organisations I've Worked With

Charter CommunicationsMarriottChick-fil-AGoogleDeloitteWorld Economic ForumCentura HealthP&GAngel OneWitteveen+Bos

Let's solve something together.

Working on a product where the rules change by user, or hiring for a role you think I'd fit? Send a note.